Signal PepsiCo sees a generational shift toward functional portfolios and clean labels

Summary

A senior global strategy director at PepsiCo describes a major change in consumer demand across fast-moving consumer goods, particularly food and beverages. Consumers increasingly ask for healthier products and functional ranges. Generation Z, she says, cares strongly about sustainability and transparency. As a result, companies are selling not just a product but a story built on values such as clean labels and responsible sourcing. Capgemini uses the comment to illustrate how health and openness about ingredients now shape perceived value.