Signal The Whole Truth Foods builds an Indian clean-label brand on upfront disclosure
Summary
Capgemini cites the Indian food company The Whole Truth Foods, founded in 2019, as having built a health-conscious following on full ingredient disclosure without fine print, alongside formulations excluding refined sugar, preservatives, palm oil, and artificial flavours.
Classification
Main topicIndustry & Supply Chains
Region menusGlobal
Occurrencescope:country · geo_region:south_asia · country:IN
Impactscope:global
Time horizon0-3 years (2026-07-26)
Last updated2026-07-29 04:49:52
Evidence 1
- What matters to today's consumer 2026: How AI is transforming value perception Capgemini Research Institute page=16;section=Value redefined: where fairness and quality intersect / What makes a product 'worth it?' 2026 accessed 2026-07-26
Part of trends 1
Directly linked issues 0
No objects.
Relation types: supports
Public id: fm-c8aec0b4fc70