Signal 74% would switch for a lower regular price and 71% for an unannounced downsizing

Summary

Capgemini's survey identifies price and hidden downsizing as the two strongest reasons consumers abandon a brand or store. Some 74 percent would move if a competitor offered a lower everyday price. A further 71 percent would leave if their usual brand shrank its packs or lowered quality without a clear explanation. These two triggers rank above loyalty programmes, promotions, bundles, and reviews in the report's list. The finding supports its broader argument that transparent pricing and honest communication now sit alongside quality in defining value.