Trend The productivity reset

Summary

The productivity reset describes a fundamental rethinking of what drives productivity, how it is measured and even what the word means. EY argues that AI is the leading force but that it is converging with regulatory change, geopolitics and reshaped supply chains, energy limits, demographic shifts and the climate transition. Together these forces turn productivity into a shifting system rather than a fixed factory setting. As machines produce almost unlimited content, the long race for quantity may give way to a focus on quality, creativity and the ability to turn information and ideas into lasting economic value. Workers will contribute less through executing tasks and more through judgment, creativity and orchestrating intelligent systems, while leaders will need new approaches to measurement, governance and work design. EY expects the winners to be organizations that rethink how value is created instead of simply automating existing processes.