Trend Active seniors emerge as a core demand group and reshape the silver economy

Summary

KISTEP points out that the characteristics of Korea's older population are changing, which in turn alters how older people use technology and spend. Active seniors with high technology acceptance and strong capacity for economic and social activity have emerged as a major demand group in the market. The report expects the silver economy to unfold differently from the past as a result. It argues that a response strategy is needed that reflects the dynamic shift in the paradigm of population and industrial structures. Such a strategy would support older people's sustained economic and social activity while also positioning Korea to lead the silver industry.