Signal 71% are worried about consent and transparency in generative AI data use

Summary

Capgemini finds a tension between what consumers expect from AI tools and how they feel about their data. Shoppers increasingly want AI to personalize their experience and even act on their behalf. Yet 71 percent worry that it is unclear how consent is obtained and how generative AI gathers and uses personal information. Browsing history and shopping habits are the examples the survey highlights. The report treats this concern as a central obstacle to trust, alongside worries about synthetic influencers and unlabelled AI-generated ads.