Signal 71% are worried about consent and transparency in generative AI data use
Summary
Capgemini finds that even as consumers expect AI tools to personalize and to act for them, 71 percent are worried about the absence of clarity on consent and on how generative AI collects and uses personal data such as browsing history and shopping habits.
Classification
Main topicTech Regulation & Digital Policy
Region menusGlobal
Occurrencescope:global
Impactscope:global
Time horizon0-3 years (2026-07-26)
Last updated2026-07-29 04:49:52
Evidence 1
- What matters to today's consumer 2026: How AI is transforming value perception Capgemini Research Institute page=36;section=AI - The consumer's trusted guide / Trust grows when AI explains itself 2026 accessed 2026-07-26
Part of trends 0
No objects.
Directly linked issues 1
- IssueThe trust contract: explain, ask, act, with human control at every step1 trends · 3 signals
Relation types: direct_urgent
Public id: fm-e45da0d0cdf5