Trend Transparency and user control become the price of AI-mediated commerce

Summary

Capgemini argues that in AI-mediated commerce trust is the binding constraint, and that it is produced by transparency and by leaving control with the user rather than by model capability.

Classification

Main topicTech Regulation & Digital Policy

Secondary topicsAI & Computing Values & Lifestyles

Region menusGlobal

Impactscope:global

Time horizon0-3 years (2026-07-26)

Last updated2026-07-29 04:49:52

Evidence 1

What matters to today's consumer 2026: How AI is transforming value perception Capgemini Research Institute page=35;section=AI - The consumer's trusted guide / Trust grows when AI explains itself 2026 accessed 2026-07-26

Observed signals 2

Signal76% want to set hard limits before an assistant acts for them
SignalExplanation raises assistant trust for two-thirds of consumers

Part of issues 1

IssueThe trust contract: explain, ask, act, with human control at every step1 trends · 3 signals

Relation types: constitutes · supports

Public id: fm-ee7c262e1403