Signal Around seven in ten expect tariff effects on shelf prices to be disclosed
Summary
Capgemini reports two in three consumers preferring an openly stated price increase to shrinkflation, and around seven in ten expecting brands to disclose when tariffs are what moved the shelf price.
Classification
Main topicTrade & Economic Security
Region menusGlobal
Occurrencescope:global
Impactscope:global
Time horizon0-3 years (2026-07-26)
Last updated2026-07-29 04:49:53
Evidence 1
- What matters to today's consumer 2026: How AI is transforming value perception Capgemini Research Institute page=59;section=What should CPR organizations do differently? / Be open about how value is delivered 2026 accessed 2026-07-26
Part of trends 0
No objects.
Directly linked issues 1
- IssueShrinkflation trades short-term margin for credibility and regulatory exposure1 trends · 3 signals
Relation types: direct_urgent
Public id: fm-68771bd9c6a2