Signal Secondhand buying is motivated by access to premium goods and the hunt, not only by price
Summary
McKinsey reports that secondhand buying is driven partly by reaching higher-quality or more premium goods inside the same budget, and for younger consumers by finding unique items and enjoying the search itself.
Classification
Main topicValues & Lifestyles
Region menusGlobal
Occurrencescope:global
Impactscope:global
Time horizon0-3 years (2026-07-26)
Last updated2026-07-29 04:49:53
Evidence 1
- State of the Consumer 2026: When tech acceleration and cost pressures collide McKinsey & Company page=17;section=Chapter 4: The resourceful consumer - Sustained price pressure leads to savvier spending 2026-06 accessed 2026-07-26
Part of trends 0
No objects.
Directly linked issues 1
- IssueThe value-now consumer applies scrutiny selectively rather than pulling back uniformly1 trends · 2 signals
Relation types: direct_urgent
Public id: fm-6e6a33672829