Issue The value-now consumer applies scrutiny selectively rather than pulling back uniformly
Summary
McKinsey argues that even consumers able to spend now scrutinise when and where they do so, becoming selective and intentional instead of cutting back across the board.
Classification
Main topicValues & Lifestyles
Region menusGlobal
Impactscope:global
Time horizon4-10 years (2026-07-26)
Last updated2026-07-29 04:49:52
Evidence 2
- State of the Consumer 2026: When tech acceleration and cost pressures collide McKinsey & Company page=17;section=Chapter 4: The resourceful consumer - Sustained price pressure leads to savvier spending 2026-06 accessed 2026-07-26
- State of the Consumer 2026: When tech acceleration and cost pressures collide McKinsey & Company page=18;section=Chapter 4: The resourceful consumer - Sustained price pressure leads to savvier spending 2026-06 accessed 2026-07-26
Constituent trends 1
Directly linked signals 2
Relation types: constitutes · direct_urgent
Public id: fm-d4a3829bcf35