Signal The premium consumers will pay for speed is falling, to 12% for 10-minute delivery

Summary

Capgemini finds consumers still willing to pay extra for faster delivery, but less than they would a year earlier. For delivery within ten minutes, the average premium they would accept is about 12 percent of the order value. Shoppers will also pay more for other features they see as worthwhile. They would add around 8 percent for an extended warranty on electronics and appliances. Sustainable packaging and offsetting shipping emissions attract a smaller premium of about 3 percent.