Signal 44% accept a 2% sustainable packaging surcharge if it is disclosed
Summary
Capgemini finds acceptance of small environmental surcharges conditional on disclosure, with 44 percent accepting a 2 percent charge for sustainable packaging and 43 percent a 2 percent premium for carbon offsetting.
Classification
Main topicClimate Change & Adaptation
Region menusGlobal
Occurrencescope:global
Impactscope:global
Time horizon0-3 years (2026-07-26)
Last updated2026-07-29 04:49:53
Evidence 1
- What matters to today's consumer 2026: How AI is transforming value perception Capgemini Research Institute page=56;section=What should CPR organizations do differently? / Lead with purpose through resilient transformation 2026 accessed 2026-07-26
Part of trends 1
Directly linked issues 0
No objects.
Relation types: supports
Public id: fm-7919f479a7c0