Trend Value expands beyond price into fairness, trust, and emotion
Summary
Capgemini's framing claim for the 2026 edition: consumer expectations have sharpened and tolerance has narrowed, so what counts as value no longer reduces to price but takes in fairness, trust, and emotional payoff across time, money, and attention.
Classification
Main topicValues & Lifestyles
Region menusGlobal
Impactscope:global
Time horizon4-10 years (2026-07-26)
Last updated2026-07-29 04:49:52
Evidence 2
- What matters to today's consumer 2026: How AI is transforming value perception Capgemini Research Institute page=4;section=Executive summary 2026 accessed 2026-07-26
- What matters to today's consumer 2026: How AI is transforming value perception Capgemini Research Institute page=4;section=Executive summary 2026 accessed 2026-07-26
Observed signals 2
Part of issues 2
- IssueBrand loyalty becomes conditional on perceived fairness rather than familiarity1 trends · 2 signals
- IssueFairness becomes a design constraint on pricing algorithms, not an afterthought1 trends · 2 signals
Relation types: constitutes · supports
Public id: fm-a9f880b0530f