Issue Insurance: personalisation raises the trust threshold
Summary
As AI enables hyper-personalised pricing the data exchange becomes more intimate, so insurers who fail to earn trust are pushed into commoditised capacity provision behind more trusted brands.
Classification
Main topicMacroeconomy & Finance
Region menusGlobal
Impactscope:global
Time horizon4-10 years (2026-07-25)
Last updated2026-07-29 04:49:52
Evidence 1
- Futures Reimagined: EY Megatrends 2026 and beyond EY (Ernst & Young Global Limited) page=55;section=Megatrend 7: The currency of trust / Sector angles 2026 accessed 2026-07-25
Constituent trends 1
- TrendThe currency of trust5 signals
Directly linked signals 0
No objects.
Relation types: constitutes
Public id: fm-9cf0b6bf1ce4