Trend The currency of trust
Summary
EY places trust as the third in a sequence of intangible resources after data and attention, arguing that scarcity - not novelty - is what makes it the defining asset, and that the attention economy itself produced the depletion.
Classification
Main topicValues & Lifestyles
Region menusGlobal
Impactscope:global
Time horizon4-10 years (2026-07-25)
Last updated2026-07-29 04:49:52
Evidence 1
- Futures Reimagined: EY Megatrends 2026 and beyond EY (Ernst & Young Global Limited) page=50;section=Megatrend 7: The currency of trust 2026 accessed 2026-07-25
Observed signals 5
- SignalA 26-point trust gap between the technology industry and AI
- SignalCompanies lose 30% of value in a trust breach; trust outranks price for consumers
- SignalConsumers twice as concerned about AI security breaches as executives
- SignalTechnology's most-trusted-sector status falls from 90% to 50% of countries
- SignalTraining data doubling every six months at the cost of quality control
Part of issues 7
- IssueData, attention and now trust as successive intangible resources1 trends · 0 signals
- IssueGovernment: trust sustained by process, not delivery alone1 trends · 0 signals
- IssueHealth: misinformation, breaches and shifting clinical authority1 trends · 0 signals
- IssueInfrastructure: where citizens experience state capacity directly1 trends · 0 signals
- IssueInstitutional trust is falling and historically hard to rebuild1 trends · 0 signals
- IssueInsurance: personalisation raises the trust threshold1 trends · 0 signals
- IssueSocial trust eroded by engagement optimisation, with AI to follow1 trends · 0 signals
Relation types: constitutes · supports
Public id: fm-f402a920df45