Signal Money-off (75%) leads a promotion hierarchy that rewards immediacy

Summary

Capgemini finds that consumers do not value all promotions equally. Money-off deals, such as five dollars off a 25-dollar purchase, are rated most effective by 75 percent. Percentage discounts follow at 74 percent and buy-one-get-one-free offers at 73 percent. Personalized coupons, multi-buys, loyalty points, bundles, and free shipping rank lower. The report reads this ranking as a clear hierarchy that favours immediate, simple, and tangible savings at the till during a period of economic strain.