Signal Money-off (75%) leads a promotion hierarchy that rewards immediacy
Summary
Capgemini's survey ranks promotion types by effectiveness, with money-off deals at 75 percent, percentage discounts at 74 percent, and buy-one-get-one at 73 percent, a hierarchy the report reads as prioritizing immediacy, clarity, and savings visible at the checkout.
Classification
Main topicMacroeconomy & Finance
Secondary topicsValues & Lifestyles
Region menusGlobal
Occurrencescope:global
Impactscope:global
Time horizon0-3 years (2026-07-26)
Last updated2026-07-29 04:49:53
Evidence 1
- What matters to today's consumer 2026: How AI is transforming value perception Capgemini Research Institute page=24;section=Careful spending meets intentional indulgence / The deal hierarchy is well defined 2026 accessed 2026-07-26
Part of trends 1
Directly linked issues 0
No objects.
Relation types: supports
Public id: fm-ac926b4dbdd4