Signal A cited 30% premium for healthier food sits against the report's own 3-12% premiums
Summary
Capgemini cites external research reporting an average 30 percent willingness to pay for healthier options, and reports 61 percent of Americans increasing protein intake in 2024 against 48 percent in 2019.
Classification
Main topicWelfare & Health
Region menusGlobal
Occurrencescope:country · geo_region:north_america · country:US
Impactscope:global
Time horizon0-3 years (2026-07-26)
Last updated2026-07-29 04:49:53
Evidence 1
- What matters to today's consumer 2026: How AI is transforming value perception Capgemini Research Institute page=21;section=Careful spending meets intentional indulgence / Strategic saving 2026 accessed 2026-07-26
Part of trends 1
Directly linked issues 0
No objects.
Relation types: supports
Public id: fm-ce761a08f7e1