Signal A quarter of India's quick commerce spend comes from Tier 2 and Tier 3 towns

Summary

Flipkart's head of insights and brand strategy tells Capgemini that quick commerce in India has moved beyond the big metropolitan areas. A quarter of quick-commerce spending now comes from mid- to low-affluent shoppers in Tier 2 and Tier 3 towns. These customers are prepared to pay slightly more to get their orders faster. She describes this as speed being democratized across the country. The report reads it as a sign that convenience and immediacy are turning into expectations shared by consumers at many income levels.