Signal 80% call volume discounts fair while shrinkflation is rated unfair by 64%

Summary

Capgemini finds consumers drawing a sharp line between pricing practices that serve them and those that mainly serve company profit. Discounts for buying larger volumes are seen as very fair by 80 percent. Personalized coupons based on past purchases earn the same verdict from 70 percent. By contrast, charging different prices in different sales channels and shrinking packs are judged highly unfair, with 64 percent condemning shrinkflation. The pattern shows that shoppers accept price variation when it visibly rewards them but resent it when it feels hidden.