Signal Sephora paid for rides to stores after a Q1 2025 US sales dip

Summary

Sephora saw US sales slip slightly in the first quarter of 2025, partly because ecommerce platforms were cutting prices aggressively. In response, the beauty retailer teamed up with Lyft to give customers 20 dollars off rides to selected stores. The offer covered New York City, Seattle, Los Angeles, San Francisco, and Chicago. Capgemini reports that the aim was to bring more shoppers into physical stores and lessen dependence on online sales. Sephora also ran a limited-time checkout discount and a free personalized skin scan.